The Memorial Cup was created in 1919 in honour of soldiers who sacrificed their lives during the First World War.
On Thursday morning the 2012 MasterCard Memorial Cup host committee arranged for a ceremonial parade with the Canadian Forces occupying center-stage.
Before the start of the event in the streets of the city, the Canadian Forces transported the Memorial Cup in a G-WAGON (jeep).
The Parade route toured from: 1) Veterans Park 2) Promenade du Saint-Maurice 3) 4th Street 4) Station Avenue 5) 5th Street 6) City Hall
Around 11:00 a.m., at the Monument to the Brave on the promenade du St-Maurice, a Griffon helicopter, piloted by a captain in the Trois-Rivières region, did a tour of the site. A procession of dignitaries and military personnel, including Mr. Michel Angers, Mayor of Shawinigan, the Minister of Veterans Affairs, Mr. Steven Blaney, several senior officers of the Canadian Army, six (6) veterans from the different wars, as well as the commissioners from the three leagues accompanied the Cup.
Upon arrival at City Hall, several dignitaries spoke on the parterre, including members of the 2012 MasterCard Memorial Cup Organizing Committee. A tribute to Colonel Gérard Dufresne, the highest ranking officer in Shawinigan still living, was read by a native-born writer, Mrs. Louise Lacoursière.